Louwerman Elektra corporate identity

We were asked to design a house style and logo, including a business card. It had to be a logo with a recognisable image and the services also had to be represented. The concept: an 'L' and a plug create an extra symbol through the emptiness between the letters. The 'L' and a plug create an E in the gap. This creates recognisability and people quickly link the logo to the L of Louwerman and the E of Elektra services. The logo, on the other hand, is also a single entity that can easily be used separately in due course once it has become well-known.