{"id":33359,"date":"2025-06-04T10:07:20","date_gmt":"2025-06-04T08:07:20","guid":{"rendered":"https:\/\/impression.nl\/?page_id=33359"},"modified":"2025-06-04T10:57:44","modified_gmt":"2025-06-04T08:57:44","slug":"branding","status":"publish","type":"page","link":"https:\/\/impression.nl\/en\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"
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Branding is more than a nice logo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A strong brand does not start with design, but with meaning. Branding is about what you radiate, what you stand for and how you make a difference in the minds and hearts of your target audience. Your brand story is the basis for everything that follows.<\/p>

Positioning
<\/strong>In a world full of competition, looking at your positioning is very important. Who are you, who are you there for, and why are you the best choice? A sharp positioning makes you visible, credible and builds trust with your potential customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A new name, a fresh start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sometimes your current name no longer suits who you are or what you are growing towards. Maybe you are just starting out and don't have a name yet. Or you want to start again with a brand that is really right. Then a good name is worth its weight in gold.<\/p>

A strong name is more than just a nice word - it tells something about your story, evokes feelings and sticks. Together, we look at your core, target group and ambitions, and translate that into a name that fits. Whether it's a fresh start or a rebranding: a strong name gives direction, recognition and confidence. The final piece of the puzzle is (registering) a strong domain name<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What do you stand for and why does it matter?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A strong brand starts with the heart of your business. What drives you? What do you believe in? And what do you want to mean to your customer? Branding is not just about a nice logo or a trendy colour, it's about your story. What makes you different from others? And why should people choose you in particular?<\/p>

If you have this clear, everything becomes easier: your communication feels natural, customers recognise themselves in your message and you attract people who really suit you. It is the basis for everything you do, from your website to your first customer meeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The start is made, now we move on to elaboration.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We implement the positioning and branding we have established. First we (re)style your logo and house style<\/a>. And in all forms in communication. Where everything makes sense and inspires trust. Because: recognition and trust don't come naturally. They grow through consistency and feeling. That means: one style, one face, one tone. Everywhere you communicate; on your website and all your advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Generating more customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You have a strong story and a recognisable, appropriate image; now it's time to be found. Think online findability (SEO)<\/a>, online paid advertising (SEA)<\/a>, send newsletters<\/a>, a right combination of print work<\/a> and other ways to reach your target audience at the right time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Direct contact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWant to know more about Branding right away? Call or email us and Mike or a colleague will help or speak to you quickly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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or fill in the contact form<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An appropriate name, the right positioning; who are you, who are you there for and why are you the best choice?<\/p>","protected":false},"author":1,"featured_media":32640,"parent":32455,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":122,"footnotes":""},"class_list":["post-33359","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/impression.nl\/en\/wp-json\/wp\/v2\/pages\/33359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impression.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/impression.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/impression.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impression.nl\/en\/wp-json\/wp\/v2\/comments?post=33359"}],"version-history":[{"count":0,"href":"https:\/\/impression.nl\/en\/wp-json\/wp\/v2\/pages\/33359\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/impression.nl\/en\/wp-json\/wp\/v2\/pages\/32455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impression.nl\/en\/wp-json\/wp\/v2\/media\/32640"}],"wp:attachment":[{"href":"https:\/\/impression.nl\/en\/wp-json\/wp\/v2\/media?parent=33359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}