Professional newsletters and
fast email marketing
A good newsletter is more than a few blocks of text and an image. It is a powerful communication tool that strengthens your brand, generates leads and engages customers. At Impression, we make that easy. With our professional newsletter system; including reusable templates, intuitive drag & drop editor, smart automations and (live) statistics, you get the most out of your email marketing.
Strikingly beautiful design, with few restrictions
We still see many newsletters with a messy or amateurish look. That is a shame, because your message deserves to come across professionally. We design a custom-made template in your house style that you can use over and over again. No standard blocks or rigid layouts, but a flexible design that really works. And also very important: everything is optimised on mobile. What you still have to take into account is that compared to websites and e.g. printed matter, there are some restrictions. Fonts, for instance, have to be displayed properly on every system, which is why a 'standard' font is often chosen here. Here, we choose a font close to your house style.
User-friendly and intuitive, even for non-techies
No desire for technical hassle or endless formatting work? With our system, you can create professional newsletters in no time thanks to a smart drag & drop editor. Easy to use, but with advanced options for those who want more. This gives you control and speed, without compromising on quality. And with the layout template we created for you, which you can reuse again and again, you are assured of a professional look.
Smart forms that automatically take care of everything for you
Want to collect newsletter sign-ups directly from your website? No problem. We seamlessly integrate smart forms into your site. Registrations are automatically stored in the newsletter system, after which you can set up personalised automatic mails, e.g. with intervals or staggered follow-ups. Fully customised and without manual work.
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All examples and features at a glance
By default, we provide a newsletter system outside your website CMS, the screenshots below are based on that. Would you prefer a single CMS in which you also manage your email marketing? Of course, this is also possible. With both options, the features below always apply.
1
Easy drag-and-drop editor
We create a customised design for you, which you can then easily customise using the drag & drop editor.
2
Responsive design
Too often you still see newsletters that do not display cleanly on mobile, while 80% of newsletters are viewed on mobile. With our newsletter system, the design is fully customisable for mobile. We can also create dynamic content; showing or not showing certain elements on desktop or mobile.
3
Automation
Easily add 'tags' stored in your system to your relations. Such as first name or last name. this allows you to personalise newsletters, which ensures better interaction.
4
Modern customer relationship management
You can easily add relations by importing an excel file, for instance. You can also create various lists and add new relations using linked forms (e.g. on your website).
5
(live) statistics
See how often your newsletter is opened, how many people have unsubscribed after sending a newsletter and more. You can also track it LIVE.
6
AVG and privacy proof
People can easily unsubscribe through the link at the bottom of your newsletters. In addition, you have the choice not to track statistics of your relations.
7
Create fully automated campaigns
After people have signed up, for example with a form that we have integrated in your website, you can have a newsletter or message sent automatically immediately or after a few days. You have many options here, for instance to send an extra e-mail with information after the first mail, or after a few days. This is also easily added with a simple drag & drop editor, by dragging and dropping the items you want. For these automatic e-mails, you can also use the template we have set up for you.
