A beer with a wink
Inn de Compagnie
After the successful home-brewed beer 'Happy ending' and its own liqueur 'Rickeurtje', herberg de compagnie has again launched its own brewed beer; Rick's Blonde. A deliciously fresh, fruity and summery beer. A quirky blonde beer with a fresh, fruity twist - brewed with a nod to summer. The beer embodies the atmosphere of the inn: warm, cheerful, and just a little bit different. Rick's Blonde is not a standard blonde, but a characterful pub companion that is only served at the Compagnie. A beer with personality, just like the place where it belongs. We were commissioned to develop and execute the corporate identity and logo with the creative concept!
the purpose
With Ricky's Blond, Herberg de Compagnie aims to let its hospitality speak not only in perception, but also in taste. The aim is to serve a beer that reflects the inn's atmosphere: open, lively and surprising. Not a mass product, but a unique house beer for guests looking for something special. Ricky's Blond strengthens the identity of the Compagnie as a place where everything tastes just a little bit different and better.
execution and style
The creative concept of Rick's Blonde is all about lightness, fun and whimsy. The eye-catcher on the label is a cheerful, hand-drawn cartoon-style caricature of a blonde girl - a playful personification of the beer itself, with a wink. She is charming, light-hearted and a touch mischievous: exactly what you would expect from a fresh, fruity blonde on a summer's day.
The design is modern with a playful twist. The main colour pink exudes cheerfulness and summer freshness, perfectly matching the beer's fruity flavour. The colour palette is light and inviting, with white and soft accents adding to the playful character. The typography is clean but friendly, providing a balance between humour and quality.
Rick's Blonde is not just any beer, it is an experience - light in alcohol but rich in character. Only available at Herberg de Compagnie, for those who celebrate life with a wink.
