Storytelling is increasingly used in web design - and not without reason. It is a powerful method to not only get your message across, but also to really land with your target audience. A good story creates a connection, inspires trust and increases the likelihood of visitors taking action. This can be done effectively in offline communication as well as on your website.
What does storytelling mean in web design?
Storytelling is not about a fictional story, but a thoughtful way of presenting it. It is about taking visitors logically and convincingly through your offering. Instead of individual pages and blocks of information, build your site as a story: who are you, what do you offer, what problem do you solve, and why should they choose you?
This happens partly in text, but equally in design, structure and imagery. Everything contributes to the experience. The result is a website that is not only informative, but also clear, credible and pleasant to go through.
Proven effective
The power of storytelling has now been amply proven. Websites that use a narrative structure generate higher engagement, more trust and better conversion results. Visitors recognise themselves in the situation you outline, understand faster what you can do for them, and stay longer on your site. That's exactly what you want as a brand or entrepreneur.
Also applicable to your website
We regularly apply storytelling for clients who want to get more out of their websites. It is not a trick, but an approach that combines strategy and creativity. We ensure a clear storyline, a logical layout and a look and feel that fits your brand identity. We also look at tone of voice, imagery and interaction - everything has to be right.
Our own revamped website is also built according to this approach. To show more clearly who we are, what we do and why that is relevant to our customers. We can do exactly that for your organisation too.
Want to know more about storytelling in your context?
Want to know how storytelling can make your website stronger and more effective? We would be happy to help you think about the possibilities, the strategy and the implementation. Contact us for an informal talk or request a quote right away.
